Privacy Policy
Last Updated: March 31, 2026
Effective Date: March 31, 2026
This Privacy Policy describes how Baker Home Exteriors (“we,” “us,” or “our”) collects, uses, and discloses your information when you visit our website at https://bakerhomeexteriors.com (the “Service”). By accessing or using the Service, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not consent, please do not access or use the Service.
We may update this Privacy Policy at any time without prior notice and will post the revised version on the Service. The revised Policy will be effective 180 days from when it is posted, and your continued use of the Service after that time constitutes your acceptance. We recommend that you review this page periodically.
Information We Collect
We collect information in the following ways:
Information You Provide Directly. When you fill out a quote request form, contact us by phone or email, or otherwise interact with us, you may provide your name, email address, phone number, mailing address, and details about the services you are interested in.
Information Collected Automatically. When you visit our website, we and our third-party partners automatically collect certain information using cookies, tracking pixels, and similar technologies. This may include your IP address, browser type, operating system, referring URLs, pages visited, actions taken on the site, date and time of your visit, session duration, and device information.
Information Collected Through Tracking Pixels. We use third-party tracking pixels on our website to measure and analyze the effectiveness of our advertising campaigns, including television advertising. These pixels are small pieces of code placed on our site by our advertising and analytics partners. They collect data such as your IP address, the date and time of your visit, the pages you view, actions you take, your browser and operating system information, referrer details, and a user session identifier. This data is used to attribute website visits and conversions to specific advertising campaigns so we can understand which ads are driving results.
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide you with the services you request
- Marketing and promotional communications (with your consent where required)
- Targeted advertising and ad personalization
- Measuring and analyzing the performance of our advertising campaigns, including television advertising attribution
- Website analytics, including understanding how visitors use our site
- Improving our website and services
If we want to use your information for any purpose not listed here, we will ask for your consent and will only use your information for that purpose upon receiving it, unless otherwise required by law.
How We Share Your Information
We may share your personal information with the following categories of third parties:
Advertising and Attribution Partners. We work with third-party advertising platforms and TV attribution providers, to measure the effectiveness of our advertising. These partners may receive data collected through tracking pixels on our site, including IP addresses, session data, pages visited, and actions taken. This data is used to analyze and optimize our advertising spend and is processed according to these partners’ own privacy policies.
Analytics Providers. We use third-party analytics services (such as Google Analytics) to help us understand how visitors use our website.
Ad Services. We may share information with advertising networks to deliver targeted advertisements.
We require these third parties to use the personal information we provide only for the purpose for which it was shared and not to retain it longer than necessary to fulfill that purpose.
We may also disclose your personal information: (1) to comply with applicable law, regulation, court order, or other legal process; (2) to enforce our agreements with you, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If our company is merged or acquired, your information will be one of the assets transferred to the new owner.
Cookies, Pixels, and Tracking Technologies
Our website uses cookies, tracking pixels, and similar technologies to collect information about your browsing activity. These technologies serve several purposes:
Essential Cookies. These are necessary for the website to function properly and cannot be switched off.
Analytics Cookies. These help us understand how visitors interact with our website by collecting and reporting information.
Advertising and Attribution Pixels. We use tracking pixels from third-party partners to measure the effectiveness of our advertising campaigns, including TV advertising. These pixels collect data such as your IP address, browser information, pages visited, and actions taken on our site. This data is shared with our advertising attribution partners to help us understand which advertising channels and campaigns are most effective.
Managing Your Preferences. Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all or some cookies, or to alert you when a cookie is being placed. To opt out of tracking pixels and advertising cookies on our site, you can adjust your browser settings to block third-party cookies, enable “Do Not Track” in your browser, or contact us directly at mlewis@bakerhomeexteriors.com to request that we disable tracking technologies for your visits. Please note that disabling cookies or tracking pixels may affect the functionality of our website.
For more details, please refer to our Cookie Policy.
Your Rights
Depending on the laws that apply to you, you may have the right to access, correct, or delete your personal data; receive a copy of your personal data; restrict or object to the processing of your data; request that we share (port) your personal information to another entity; withdraw any consent you have provided for data processing; and lodge a complaint with a regulatory authority.
To exercise any of these rights, please contact us at mlewis@bakerhomeexteriors.com. We will respond to your request in accordance with applicable law.
You may opt out of direct marketing communications or profiling we carry out for marketing purposes by contacting us at the email address above.
Your California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Categories of Personal Information Collected. We may collect the following categories of personal information: identifiers (such as name, email address, IP address, and phone number); internet or electronic network activity information (such as browsing history, pages visited, and interactions with our website); geolocation data (inferred from IP address); and professional or employment-related information (if you apply for employment).
Business Purposes for Collection. We collect personal information for the business purposes described in the “How We Use Your Information” section above, including providing services, marketing, advertising attribution, and website analytics.
Sharing and “Sale” of Personal Information. Under the CCPA, sharing personal information with third parties for advertising purposes may be considered a “sale” or “sharing” of personal information, even if no money changes hands. Our use of third-party tracking pixels for advertising attribution may fall into this category. You have the right to opt out of this type of sharing.
Your CCPA Rights. As a California resident, you have the right to: know what personal information we have collected about you and how it has been used and shared; request deletion of your personal information; opt out of the “sale” or “sharing” of your personal information; and not be discriminated against for exercising your privacy rights.
How to Exercise Your Rights. To submit a request or to opt out of the sharing of your personal information, please email us at mlewis@bakerhomeexteriors.com. You may also adjust your browser settings to block third-party cookies and tracking pixels as described in the “Cookies, Pixels, and Tracking Technologies” section above.
Security
The security of your information is important to us. We use reasonable security measures to prevent the loss, misuse, or unauthorized alteration of your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Third-Party Links and Services
Our Service may contain links to other websites not operated by us. This Privacy Policy does not cover the practices of any third parties, including websites or services accessible through links on our site. We encourage you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to meet any legal, accounting, or reporting requirements. When personal information is no longer needed, we will securely delete or anonymize it. Data collected through third-party tracking pixels is retained and managed according to our partners’ respective data retention policies.
Children’s Privacy
Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.
Contact Us / Data Protection Officer
If you have any questions or concerns about this Privacy Policy or the processing of your information, please contact us:
Baker Home Exteriors
1051 Schieffelin Rd, Apex, NC 27502
Email: mlewis@bakerhomeexteriors.com
We will address your concerns in accordance with applicable law.