Skip to main content

A Message from Keith Gregory, President of Baker Home Exteriors, on Our Approach to Storm Response

  • 8/29/2025
  • 4 min read
Baker Roofing and Baker Home Exteriors logos

As a lifelong North Carolinian, I’ve seen firsthand how storms can turn a calm evening into a stressful one. Wind, hail, and heavy rain don’t just leave behind damage—they also bring a wave of contractors knocking on doors, promising “free roofs” and quick fixes.

I’ve spent more than 40 years in this industry, and I know the pressure homeowners feel after a storm. That’s why I want to share a few thoughts about how we respond as a company—and how you can protect yourself and your home in times of need.

At Baker Home Exteriors, we believe in supporting our community, not preying on it. You’ll never see us canvassing neighborhoods or asking for cash upfront. Instead, we focus on giving honest guidance and reliable workmanship backed by over a century of Carolina craftsmanship.

If you’re facing roof damage or just uncertainty after a storm, here are a few of the most common questions I hear from homeowners.


A: While many are honest, too many exploit insurance claims for their own gain. Some exaggerate—or even create—damage just to land a job. If someone is pressuring you at your front door, that’s a red flag. 

Read more about what to look for in a roofer after a storm »

A: No. When a contractor promises to waive your deductible, they’re inflating the invoice to your insurer. That’s insurance fraud—and it can leave you with higher premiums, cancelled policies, or worse. 

Learn the truth about storm work »

Q: How do I know if my insurance will cover storm damage?

A: Insurance usually covers sudden storm damage—not normal wear and tear. Claims are evaluated by an adjuster, who subtracts your deductible and depreciation. The deductible is always your responsibility. 

See what insurance does (and doesn’t) cover »

A: Not every storm leaves damage. Hail damage depends on the angle and speed of impact. Your neighbor may have a totaled roof while yours is untouched. That’s why it’s important to work with a HAAG-certified inspector who knows what to look for. 

Read our guide to hail damage and what to look for »

A: Wind damage often shows up as missing or creased shingles—not always visible from the ground. Again, a trained inspector can tell the difference between normal aging and true storm impact. 

Read more about hail and wind damage to windows and screens »


Where other roofers may drive in after a storm—we live where we work and we’re here to answer for the job we do. That’s why supporting our community is so important.

In this short video, Keith shares why the Baker Heroes Project matters and why we believe those who protect and serve our country deserve to feel safe and secure at home—just as we do because of them.


Storms are stressful, but you have time—and power—to make the right decision for your home. Don’t be pressured. Don’t pay cash upfront. Always ask for credentials.

At Baker Home Exteriors, our promise is simple: we’ll be here when you call, and we’ll stand behind our work long after the storm has passed. Because to us, roofing isn’t just about shingles—it’s about protecting the families and communities we’ve served for more than 100 years.